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Gadgets

Sony's New Bravia 6 OLED Targets the Midrange TV Fight

Sony finally brings an affordable OLED to compete directly with LG and Samsung's popular midrange sets.

Sony has announced the Bravia 6 OLED, a new television positioned below its pricier Bravia 8 and Bravia 9 II lineups. It's clearly aimed at buyers who want OLED picture quality without OLED flagship pricing, going head-to-head with LG's C6 and Samsung's S90H QD-OLED.

The set comes in five sizes ranging from 48 to 83 inches, giving it broader reach than Sony's higher-end OLEDs. It features a 120Hz panel, support for Dolby Vision, Dolby Atmos, and DTS:X, and runs Google TV with Gemini baked in for smart assistant features. Four HDMI 2.1 ports suggest it may be built on MediaTek's Pentonic 800 chipset, a common choice for cost-conscious OLED panels this generation.

The TV surfaced early via a wall-mount compatibility chart on Sony's own site back in June, tipping off its existence before the official announcement.

Why it matters: Sony has historically ceded the midrange OLED market to LG and Samsung, letting them win on price-to-performance. A genuinely competitive Bravia 6 could pressure those rivals on pricing while giving Sony's ecosystem (and PlayStation-friendly features) a foothold outside the premium tier.

Sources: The Verge